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About Us

Hi Mumma
We recognise this whole mumma thing is tricky enough, so we’re on a mission to make it a little easier, and a little more minimal - to go back to basics, while being anything but basic. Whether you’re a mumma that enjoys exploring with your little one, a coffee date with friends or a relaxing stroll along the beach, Mumma Etc. has got you sorted.

We are all about creating pieces that look great, keep parenting minimal, and allow you to nurture in style. Say goodbye to bulky baby accessories that get in the way of a good outfit!

WE MIGHT BE MUMMAS, BUT WE HAVE SO MANY OUTFITS TO GIVE.

We’ve kept you in mind when creating our foundation product: a beautiful ring sling that blends seamlessly into your wardrobe, and your lifestyle. One that adds to your outfit, rather than ruining it. One that allows you to get out and about in record time and as often as you like. One that’s just as easy, stylish and convenient for mumma, as it is comfortable, safe and nurturing for baby.

WE ARE MUMMA ETC. MADE BY MUMMAS FOR MUMMAS, OF EVERY KIND.
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